'When you're being creative, all you're trying to do is see the same things differently, and from that, see if you can drive new ideas, solutions and new value.'

Ayse Birsel, multi-award-winning designer, decided to try an experiment. She tried to catch herself being creative and reverse engineer exactly what she was doing, and when she'd identified how this design thinking - Deconstruction:Reconstruction, as she calls it - worked, she tried applying it to the most complex, important project of all: her own life. 

In this conversation, we talk about why design thinking is a great model for business book writing, and indeed for life generally, and why 'What if...?' is such a great start for a sentence. 

And here's Ayse's business book #shelfie for your inspiration... 

This is a very special episode for lots of reasons.

Firstly because it's shorter than usual.

Secondly because much of it was recorded live at one of the most memorable book launches I've ever attended.

Thirdly because Michael Brown, the author of My Job Isn't Working: 10 proven ways to boost your career mojo is not only a Practical Inspiration author but a graduate of the very first This Book Means Business mentorship programme.

And fourthly because something unimaginable happened while the book was in production that changed everything. 

Books really do matter, and today's episode is a reminder to keep our attention and focus on what matters and not let our life and our life's work slip by. 

A hand-picked selection of treasures from the last few Extraordinary Business Book Club episodes, with the focus on other people - how can they help you write a better book, faster, what impact will your book have on them, and how can you make them care enough to read it in the first place?

• Molly Beck on reaching out, and why writing a book makes it so much easier 
• Michelle Carvill on how listening to others' questions can help you find your writing groove
• Drew Davis on writing a book backwards
• Hugh Culver on how stories create movies in the mind
• Tom Schuller on finding other people's stories
• Jude Jennison on using a podcast for research and network building
• Elizabeth Dunn on collaborating without tears
• Sarah Windrum on how her book changed how others saw her
• Martin Norbury on what happens to your business when people read your book and 'get it'

Money can't buy you happiness - unless you're smart about it. Dr Elizabeth Dunn reveals the surprising ways in which money CAN make us happier, and also why it so often fails to do so. Along the way we discuss the importance of getting rid of the long words, even if you're an academic, because: 

'If you truly understand a topic, you should be able to explain it in simple language.'

Academic research can be an invaluable resource for the business book author, and there's lots of tips here on how to find it and use it without compromising the readability of your book.