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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Feb 20, 2017

Susan Heaton-Wright has performed on many of the world's greatest stages as an opera singer, but it was only after she'd had her baby that she realised the skills she'd developed - being able to walk into a room with confidence, to project her voice clearly and perform in front of an audience - could be invaluable to business people. 

A whole new business emerged, and now Susan helps people speak in public effectively (she also has a side-line in providing live music for events, but that's a whole other podcast...). 

In this episode we talk about the beautiful synergy between writing and speaking, and how authors can create and use speaking opportunities strategically to promote their book and build their business.

There's a bit of podcasting love going on too: Susan is the host of top podcast Superstar Communicator, and occasionally the interviewer/interviewee roles get a bit muddled...

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