When Barbara Gray thought about pulling together the research she'd done over her years as a top-rated equity analyst into a book about the fundamental disruption within the fast-moving market, she asked some friends for advice on publishing.
'The publishing model is broken, Barb,' they told her. 'Sorry.'
She did have a chat with an agent, but realised that if she took that route the book wouldn't see the light of day until 2018, by which time it would be ludicrously out of date. So instead she took to the Reedsy publishing marketplace, found an editor, and is in the process of managing publication herself.
In this interview she talks about that process, and about how the shift from scarcity to abundance - the key theme of Ubernomics - has empowered authors and changed the dynamics between publishers, authors and readers.
Giles Colborn is an expert in creating beautiful user experiences, which means making things simple and putting the user first. Writing a book, he says, is no different:
'You have to have a number of things very clear in your mind. You have to understand, at a very deep level, what it is you want to say. You have to understand who your audience is, and you have to appreciate the way in which the writing is likely to land with them. The temptation as an author, or as a designer, is to try and pack everything in, to try and say everything you want to say, to try and put every feature you want into the product, and the difficult thing to wrap your head around, very often, is that the book is only half of the story... what really matters is what happens when it lands in somebody's hands, what happens in their head in response to it.'
In this episode, we discuss just how hard simple writing is, and why what you take out is just as important as what stays in.
Julia Pimsleur was angry. The statistics on women's business success - only 4% of venture capital goes to women-run businesses, and only 3% of all women entrepreneurs ever reach $1m in revenue - appalled her and she thought someone should do something about this. It was something of a shock to realise it was going to be her.
I said to my assistant at the time, "I really want to go out and get the word out that there's this problem that needs to be addressed. Can you please research, for me, how I can do more public speaking on this important issue?" He came back looking sheepish and said, "Um, you have to write a book." I was like, "What do you mean you have to write a book?" He said, "Yeah, no one is going to have you come speak if you don't have a book." I was like, "I don't have time to write a book, I'm not writing a book."
The book, Million Dollar Women, is linked to a powerful online business model that has grown out of it almost accidentally:
When you write a book, it's almost like having a baby. You have to then be open to all the life changes that come about with it.
Julia's passion is inspiring, and anyone, particularly any woman, struggling with that common feeling of 'not enough' needs to hear about how Julia overcame this in both her business and her book.
As a psychologist, Tony Crabbe was fascinated by our habitual response to the question, 'How are you?' 'Busy.' Every conversation and every observation of human behaviour seemed to point to a constant sense of overwhelm, and he saw it in his own life too.
'I had this growing gnawing sense that I was failing to be the dad I wanted to be, failing to have the impact in the career I wanted because of this busy-ness. As a good psychologist, I went to do research and I thought "What can I learn from great psychology that will help me on this?"'
What's particularly interesting from an Extraordinary Business Book Club perspective about this book is the way it mixes research evidence, human stories and practical application so effectively.
'I wanted to write a book that took research from really great studies but applied it to something, a user problem that people were really grappling with. I made it practical... academically robust, but at the same time deeply simple and practical.'
If you like me are interested in that tricky balance between academic research, engaging stories and drawing out the 'so what' in your book, this interview is pure gold.
A landmark episode this, with one of my all-time podcasting/writing heroes, Joanna Penn, who started her The Creative Penn podcast before the term was even invented. Her new book The Successful Author Mindset brilliantly demystifies the process of writing, and in this episode she shares how she's overcome her own demons of fear and self-doubt - demons that are shared by every writer, but which feel so uniquely our own.
She gives some great tips for pushing through the resistance, especially the special kind of energy required during the 'saggy middle', which I personally found invaluable, and on finding your 'voice'.
If you're struggling with any aspect of your writing, this is a great episode to pick you up and give you a whole load of practical tools for making things better.
In this week's episode I chat to John Bond, former MD of Press Books at HarperCollins and founder of Whitefox, which provides publishing services to authors and publishers, about how publishing has changed over the last few years, where it's going, and what that means for authors.
'Writers are getting more impatient and more entrepreneurial... they no longer find it acceptable that there's a process that traditionally involved finding a publisher, maybe via an agent, and that a year to 18 months later that book would see the light of day... It's a very exciting time to be producing things and connecting with people that might want to read them.'
This week's guest is Dr Penny Pullan, author of Virtual Leadership: Practical Strategies for Getting the Best Out of Virtual Work and Virtual Teams, and one of the winners of my recent 10-day Business Book Proposal Challenge!
Penny describes how she fell first into the world of virtual working and then into writing books about it, and shares some great tips for fellow extroverts who (like me) wilt at the thought of sitting alone in front of a screen for hours.
The Extraordinary Business Book Club is 20 episodes old! To celebrate, this is a 'best bits' compilation, with some of my personal favourite clips from the interviews so far. From structure with Michael Bhaskar and Karen Williams, through the marketing funnel with Bryony Thomas, lean authorpreneurship with Brant Cooper, and metaphor with Michael Neill, to the story of what happened to Natalie Reynold's first draft, which still makes me feel slightly sick.
If you're new to the Club, this is a GREAT place to start.
In this week's episode I'm joined by The Author Maker Ginny Carter, book coach and ghostwriter. We talk about why the 'bestseller' label can be a vanity metric, how to streamline your book and your marketing, and what Ikea furniture can teach us about ghostwriting.
In a world in which we're bombarded with information and have choices available to us every waking moment, curation - 'selecting and arranging to add value' - is just as important as creation. Michael Bhaskar argues that it's essentially a business model: you have a responsibility to your customers, your clients, your readers to select, organise and present material effectively.
He also gives some insights into his own secret weapons as a writer, juggling his books with a full-time job and a new baby: structure, coffee and Google Docs.
Book coach and mentor Karen Williams found writing her first two books easy, but quickly realised that not all her clients felt the same way. So she put together a course to help them, and in the process earned several thousand pounds and wrote another book!
In this interview she shares her 'jump off the cliff and build your wings on the way down' approach and offers top tips on planning and writing your book.
Bryony Thomas knew exactly what she was doing when she wrote her bestselling book Watertight Marketing: 'Lots of people write a book and then go, "Now what?" I thought, "What do I want to be? Ah, a book's a good way of getting there."'
What she hadn't expected was the extraordinary community that she created, and the creative ways in which they've used her principles in their businesses. She reveals how she runs her community to maximise engagement and results, not just the businesses following her Watertight Marketing plan but also the consultants licensed to train her method.
As you'd expect from an author committed to revealing to readers how to create watertight marketing funnels, Bryony's own funnel from book to site to client engagement is perfectly executed, and I've learned a lot from simply walking through her process. She also has fascinating insight into how to use case studies for maximum impact, and the inestimable value of the post-it note.
This is a masterclass in embedding a book in a business for maximum impact.
Sometimes you're not just writing a book, you're starting a movement. That's what Malcolm Durham's aiming for with Wealthbeing, a new way of achieving and measuring success for a more balanced life. The book is the centre, but there's a whole raft of online and offline services around it. In the process, he also created a word that he'll be submitting for inclusion in the Oxford English Dictionary...
In this episode I speak to Brant Cooper, author of The Lean Entrepreneur - which was a crowd-funded book - and founder of Moves the Needle, about treating your book as a startup. Brant has some awesome practical examples and advice for business writers on identifying market segments and needs, building a community and testing out content and so much more. We also talk about how illustrations and format choices impact how we approach a book, and how authors can use other channels such as video to grow their readership.
When I first put out the call for recommendations for extraordinary business books, Gay Hendricks's The Big Leap was one of the titles that just kept coming up. When I read it I understood what all the fuss was about. The two central concepts - the 'Zone of Genius' and 'upper-limiting problems' - are immediately recognizable to any entrepreneur or business leader, and taken together they become a blueprint for understanding ourselves better and putting an end to self-sabotage.
In this interview - recorded in September 2015 - Gay Hendricks reveals how the book came into being, his writing habits, and his unorthodox approach to structure.
Melissa Hood is one half of The Parent Practice - with partner Elaine Halligan she has just been named one of the top parenting gurus in the UK by The Daily Mail. Her book Real Parenting for Real Kids, published by Practical Inspiration Publishing in April 2016, was described by Carl Honoré as 'a blueprint for building families that allow both parents and children to become their best selves. A wonderful book.'
But it nearly didn't happen. Melissa had been writing this book for more than six years when she started working with me on The Expert Author programme last year: in this interview we discuss how she overcame all the fears and doubts that had been holding her back, and how she assembled a team to support her through the writing and publication of the book that meant so much to her.
The Space Within: Finding your way back home is a very different type of business book. And to be fair, Michael Neill - transformative coach and mentor to CEOs and 'creative spark plug' to celebrities, CEOs and royalty - is no ordinary writer. If you're getting tired of chasing after the next 'how to do', if you're finding that no matter how many books you read or courses you take or videos you consume you're still restless and uncertain, this is probably the book for you. As you read it, you'll probably have the sensation that it's not so much telling you something new as reminding your of something you already knew, but had somehow lost or forgotten.
If you're struggling with ways to express your thinking, this will be a particularly helpful episode. We talk a lot about metaphor and the role of writing in balancing what it is you do without necessarily articulating it: 'putting words to the music', as Michael so beautifully puts it.
I don't have favourite episodes, obviously. But if I did, this would be one.
This week I'm interviewing Patrick McGinnis, the only other person I've ever met who broke the Myers-Briggs scale for extroversion. He's got some great tips on finding stories and integrating your book with your website, as well as some fascinating insights into the thinking behind his new work, The 10% Entrepreneur. In a world where no job is risk-free, this is a guide to carving out a portfolio life: balancing the security of the day job with the upside and fun of entrepreneurship.
Promoting your book is just as essential and can be just as creative as the writing of it. In this week's episode, book PR expert Ben Cameron shares a host of practical tips on what to keep in mind as you write your book to maximise your chances of getting effective media coverage once it's published. What do you need to take advantage of opportunities to promote your book, and how can you position yourself so that journalists come to you when the right story breaks?
Get the transcription of the interview over at www.extraordinarybusinessbooks.com.
In this episode, Rachel Bridge, author of Ambition, talks about reclaiming a word that's got a bad reputation. Over the years she has interviewed hundreds of the world's most successful people in all spheres of life and has found a remarkable consistency in their attitude and habits, and this book is based on two simple, central messages: that life is short and you are capable of so much more than you imagine. It's a powerful kick in the pants, and a great example of the 'journalistic' approach to writing.
There's also fascinating detail on how she goes about revising the first draft multiple times (her first reader is her mum!) and how to know when it's time to stop revising and ship the book.
If you're sceptical about social media, you might also be inspired by the story of how this interview came to happen at all: via the magic of Twitter.
Something a little different this week. Marcus Woodburn is Vice Presidents, Digital Products at Ingram Content Group, a company at the epicentre of the global book and ebook ecosystem. One of their most recent and most interesting acquisitions is Aer.io (formerly Aerbooks), which enables publishers and authors to sell their books natively on the social web and from their own sites (unlike Amazon's widgets, this is a direct sale and gives the seller access to the purchaser's data, which is vital for building a relationship for the future).
I think this is revolutionary - it turns the entire web into your shop front, and reduces the friction between the impulse and the decision to buy. It's even more exciting than that: you can create new versions of a book for specific channels, so for example you could create or customise a book for clients on a particular course.
It's live in the US but - frustratingly - not yet available in the UK and EU as Ingram are still ploughing through the Byzantine tax regulations that govern our markets. I'll be first in the queue to try it out on Practical Inspiration titles once it's live.
Marcus and I talk about how bookselling is changing, and the opportunities the new tools and channels open up for business book authors.
Natalie Reynolds, CEO of Advantage Spring and author of We Have a Deal, reveals the astonishing story behind the writing of her book (don't try this at home), the insecurities she overcame, what she learned about herself, how to know when it's time to write your own book, and why she decided to write about negotiation for people, not just women.
How to be a Productivity Ninja is one of the best-known books of its kind, packed with practical, sane advice about Getting Stuff Done in the way that works for you. In this episode Author Graham Allcott reveals the story behind it, including why he originally chose to self-publish and how the book works alongside his business, Think Productive.
Sherry Bevan is the author of The Confident Mother, published by Practical Inspiration last year, and a confidence coach for women. In this episode she talks to me about the extraordinary impact the practice of Morning Pages has had on her life and her writing, and enjoys turning the tables as she coaches ME on writing my own book!
Lots to report this week, with the Quantum Conference and London Book Fair coming up, but despite it all good progress on the book, with the working title and structure nailed down and (whisper it) the first few hundred words written.
In this the official launch episode of the Extraordinary Business Book Club podcast - published 4/4/16 - I interview a legend of business book writing: Michael E. Gerber, author of The E-Myth Revisited. This was the book everyone told me I had to read when I started up my own business, and they were right. Michael reveals how the book came about, how it's shaped his own business ever since, and gives some incredibly powerful, practical and challenging advice for anyone who wants to write a book that makes a change of that magnitude in the world. (This interview was recorded as part of the World-Changing Writers online summit in October 2015.)
At the other end of the scale entirely there's an update from me on how the post-its are proliferating...