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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Jan 26, 2018

'If five years ago somebody had said to me, "So you know, Kate, are you ever going to write a book?" I would have said, "No, no, no, no, no. I don't write books. I draw pictures."'

But when Kate Raworth doodled a doughnut shape to capture her vision of how economics is bounded by human and ecological constraints, she unwittingly started a revolution in macroeconomic thinking. 

In this conversation we explore the extraordinary power of drawing for opening up thinking. And as Kate points out: 'You don't have to be Picasso to create something that has massive impact.'

We also touch on video, animation, the 60-second summary and the one-page overview - high-impact ways of getting your message across quickly and memorably - and the importance of bringing your own humanness to your book. 

Shortlisted for the FT/McKinsey Business Book of the Year in 2017, Doughnut Economics is an extraordinary book. And here's how it happened. 

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