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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Dec 18, 2017

The launch of Trusted was a very special occasion. When one of my authors has a book launch it's ALWAYS a special occasion, of course, but this one was exceptional for a number of reasons:

  1. It was two authors, not one, both of whom had written every word of the book over six months of online and offline collaboration without a single cross word.
  2. The launch was hosted and catered by University College, Birmingham, with the students taking responsibility for planning, setting up, welcoming, serving, and catering the evening as part of an assessed module. It was their way of repaying the authors for months of support with employability skills, and they produced the best spread of food I have ever seen at a book launch. And I've been to a lot of book launches.
  3. It's the only launch I've ever been to with its own cocktail, the T-spot. It tasted even better than it looks.
  4. It was the first live recording of The Extraordinary Business Book Club podcast interview.

Sadly, the thing that can happen with live things happened, and the audio file was lost. So today's episode is a rerun of that interview. In it Lyn and Donna talk about the inspiration for Trusted, how they wrote together so effectively, and how their book is working for their business.

And as promised, here are some pictures from the launch, beginning (and indeed ending) with that fabulous T-spot cocktail:

Trusted launch

 

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