Something a bit different on this week's show. Meet Carol Wyer, blogger, author, and stand-up comedian.
'She know her audience so well,' Ben Cameron told me. 'She really taps into who her audience is and she has this ability to go out and do whatever it takes to promote her books.'
I trust Ben, so despite the fact I wasn't sure how useful this would be to my business-book-writing listeners, I interviewed Carol. And it turns out Ben was right: there is SO much good stuff here for Extraordinary Business Book Club listeners - on using humour effectively, on connecting with your readers, and on why it's ok if you hate your book right now.