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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Nov 6, 2017

Matt Locke tells a good story. He does, after all, run The Story conference, and his content studio Storythings helps businesses including Google and the BBC tell better stories. Right now he's fascinated by attention: how we measure it, and how it's changing. 

In this episode we bring all that together. We discuss why stories are so important, how they work and how not to mess them up, and we talk about how attention is changing in the digital age and what that means for anyone creating content, particularly authors of books. 

Intelligent listening, with a side order of practical inspiration.  

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