The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and reveals the story behind her bestselling book (spoiler alert: she wanted to write a novel but it didn't work out).
She also explains how writing fits with her speaking and consulting activities:
'Working, writing and speaking, from my perspective they are interconnected and they are all related. The way I see it, if I can put an idea in writing, it means I understand that idea well enough to write it. If I can speak about it, it means that I can put the ideas in the right context to explain to my clients or attendees who come to the conference, and if I can actually apply that idea into some sort of framework or the process that I created, it means the idea is valid and can apply to real life.'
If you're tempted to procrastinate and if you've tried getting up at 5am to write and failed miserably, you'll find lots to encourage you here.