Info

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
RSS Feed
The Extraordinary Business Book Club
2018
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March


All Episodes
Archives
Now displaying: Page 1
Jul 31, 2017

'One of the drawbacks of working in the traditional publishing world is that they're very, very big on the idea that you need to go out and sell books. I've always thought of a book as something that should go out and sell the author, so the reason I write books is to get a message out there to connect with a lot of people. For me, it's more important that the book is out there doing its job, as opposed to just simply trying to sell the book. The book, for us, fits within a broader context of a bigger business.'

For Daniel Priestley, author of bestsellers such as Key Person of Influence, The Entrepreneur Revolution and Oversubscribed, a book is the ultimate business development tool. It costs a fraction of a business development manager, it never gets tired or leaves to join the competition, and it never goes off sick or off-message. His own books sit at the heart of his businesses, and in this episode he reveals the strategies he's used to integrate the two so successfully, and goes under the hood to share how he developed and wrote his new book, 24 Assets

This is one to listen to again and again. 

0 Comments
Adding comments is not available at this time.