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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Jun 12, 2017

'I wanted to write a book about how magical people are, as opposed to machines. How enormously efficient we are at understanding things, particularly each other, in a way that no machine will ever come close to doing.'

Through his work with ReD Associates, Christian Madsbjerg helps companies make better decisions by better understanding what is meaningful to their customers. In a world of Big Data and machine intelligence, he argues, it's vital to remember the extraordinary power of human intelligence: the humanities, he argues, are the best starting point for business thinking.

He also offers a refreshing take on writing a book, as something which can and should create controversy, provoke a reaction, and acknowledges just how hard it is:

'I find writing delightful sometimes, but most of the times I just find it quite tough.'

A thought-provoking and insightful discussion that reminded me, at least, of what really matters in life.

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