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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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May 22, 2017

I first met Glenda Shawley in January 2016 when she came along to my 'The Year of the Book' workshop, in which writing productivity guru Bec Evans and I helped a small group of entrepreneurs get clear on the book they wanted to write and plan how they were going to achieve it. 

By Christmas of that year, she was holding in her hand advance copies of Founded After 40: How to start a business when you haven't got time to waste, the first of the books to come out of that session (another one was self-published earlier this year, and I'm publishing another two shortly).

In this episode, Glenda reveals how she did it, with lots of practical tips for linking the book with the business and building a community around it, and reflects on what the impact has been for her, personally and professionally. It's a masterclass in how to Get Stuff Done and create an experience that not only helps but delights the reader.  

If you ever find yourself thinking, 'Well, of course it's easy for THEM...' as you listen to illustrious best-selling author celebrities on this show and others, this will be a refreshing and challenging insight into how a small business owner without a big existing platform got on and did the work, and is reaping the benefits.  

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