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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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May 15, 2017

You've heard the mantra: 'Focus!' You know you need to niche. You understand that multi-tasking is inefficient, and you curse yourself every time your attention wanders from the one thing you know you should be working on. You're trying to put in place systems and processes to optimise how you work, and when things go wrong it feels like the universe is conspiring against you. 

Sound familiar? 

The good news is that it's not that simple. Tim Harford, the Undercover Economist and author of Messy: How to Be Creative and Resilient in a Tidy-Minded World, argues that a tidy mind is unlikely to be a creative mind, and it's when things go wrong that we're likely to step fully into our genius. 

This is heartening stuff for me, at least, and a great insight to have in your back pocket next time someone criticises the state of your desk... 

Tim also reveals how moving between different modes of communication - from writing a book to writing articles to speaking to presenting on Radio 4 - helps him clarify his own thinking, and he has some brilliantly practical advice for anyone writing their first business book. 

 

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