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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Apr 10, 2017

Melissa Romo's frogThis is not just any frog. This is the frog that gets Melissa Romo into writing mode. Usually he sits atop the antique writing desk in her bedroom, but if she's travelling he comes along and perches wherever he can, so that even on a plane or in an anonymous hotel room, he quietly sends the signal to her brain: 'It's time to write.' 

Melissa has a unique perspective on writing: she's a novelist, a publisher, and also Head of Global Content at Sage, so she comes at the issue of connecting with people through content from multiple angles, bringing a fascinating insight to the business of writing business books.  

In this week's episode as well as discussing her own writing routines and tips we touch on bots, voice assistants, interactive content and AI stories - it's a fascinating glimpse into how one of the world's biggest companies sees the future of content marketing. 

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