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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Jan 2, 2017

Perhaps the most powerful thing you can do as the writer of a business book is to cut through the fluff and change people's lives. Many of us feel uncomfortable making grand claims for our ideas. We hedge them around with qualifiers and we're anxious to cover off all the objections we imagine readers might have, or all the various different ways our message might apply to people in different situations. 

And very often, the message gets lost along the way. 

David Taylor writes in a completely different way to any other writer I've interviewed. He calls it predictive persuasion, and he's refreshingly unapologetic about the simplicity of his message and the directness of his style. 

Here's why - he cares more about what people do than what people think of him.  

'I don't really mind what they think of The Naked Leader or the message. I just want people to fulfil their own potential in their own way in the very short time that we each have on this planet and it is a very short time indeed.'

There's so much here to inspire and challenge you about how and why you write. And even more to challenge you about how you live. 

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