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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Now displaying: Page 1
Nov 28, 2016

Robin WaiteRobin Waite was a web designer who got increasingly frustrated with clients who only thought about websites. He understood, although they didn't, that your website is only part of your online strategy and your personal brand. Online Business Startup was written out of frustration, but the result was the transformation of Rob's own personal brand. 

This is also a masterclass in how to write a book at speed: despite having a new baby and a full-time job, Rob managed to dictate, transcribe and edit his bestselling book in just six weeks, and he shares the full details of how he did it in this interview. 

'My book's sold several thousand copies, my videos are going into tens of thousands of views across Facebook and Youtube and Vimeo. I've couldn't have had that impact, without having the book and the personal brand and this whole ecosystem set around it.'

This is an interview packed with practical ideas: don't listen unless you're ready to be challenged and to take action.  

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