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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Oct 3, 2016

Live This BookWe spend our lives just one click away from the answer to any question, with instant access to entertainment, education, distraction, connection to the hive mind. Our digital culture makes so much possible, but what's the cost to us? 

In this episode Tom Chatfield explores the nature of attention and creativity, how print books engage us differently and why that matters. 

Write This Book is a beautiful, tactile experiment in interactivity and physicality, because as Tom says,

'We need things to have friction and texture. Really, memory and understanding are information plus emotion, if you like, and to make things stick in our minds, to make things really belong to us, to work out what we mean rather than just what is out there in the Web of information, is becoming more and more valuable as we're lucky enough to have more and more information at our fingertips.'

If you're interested in how print books serve us in an increasingly digital world, this is a fascinating listen. 

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