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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Nov 4, 2019

Writing a business book is a delicate balancing act between being fully yourself and being fully in service of your reader. How do you "do you" to the max, without tipping over into self-indulgence or over-sharing? 

In the last few episodes of The Extraordinary Business Book Club we've explored this question from a number of angles. In this Best Bits episode, discover:

  • Karen Skidmore on how writing a book deepens and shifts your own thinking
  • Andrew Hill on curiosity, clarity and curation
  • Nancy Youssef on the vulnerability involved in telling your own story 
  • Chris Hirst on the discipline of what to include and what to leave out  
  • Norm Laviolette on writing in your own way and owning your material
  • Marianne Cantwell on recognising that what worked for you won't work for everyone
  • Kelly Glover on pitching your message to fit the audience. 
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