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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Aug 19, 2019

'Today, if you always do what you've always done, even if you do it faster, you're going to get left way behind... it's not knowledge that's power and it's not even the use of knowledge that's power: it's the creation of new knowledge that actually leads to something different.'

As children we are naturally, unselfconsciously creative, but by the time we start work most of us have put ourselves into a box and find it almost impossible to think outside it. Chris Griffiths, founder of OpenGenius, is on a mission to help us rediscover our innovation mojo. 

The Creative Thinking Handbook is part of that mission, setting out a process ('innovation isn't an event, it's a process and any process needs structure'). But in this conversation Chris reveals the creative process behind the writing of that book - we discuss the interplay of writing and visualisation, the mechanics of collaboration, and the role of technology, from paper and post-its to mind-mapping software. 

A brilliantly practical and thoughtful discussion about thinking, writing and creating something new and worthwhile. 

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