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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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May 20, 2019

Self-development books are big business - but is it just navel-gazing on the hand or esoteric theory on the other? 

'At the end of the day people want something that's pragmatic, and they can actually do something with.'

Fiona Murden has been working with the world's most senior leaders for years: in Defining You she makes the profiling tools and techniques usually reserved for the extremes of society - top leaders and Olympians or criminals - available to anyone who wants to understand themselves better so they can make better decisions. 

Along the way we talk about winning awards, writing as a woman, the role of running in writing, and the power of partnerships. Unmissable listening. 

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