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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Apr 29, 2019

'What is the business case for being unsustainable?'

Professor David Grayson has been involved in social enterprise before it was even a thing, and over the last few decades he has acted as the conscience of business on a range of issues from accessibility and diversity to corporate social responsibility and sustainability.

In All In, he and his co-authors Chris Coulter and Mark Lee examine the practices of those companies leading the way in sustainability and challenge business leaders in every sector and at every scale to commit themselves to going 'all in' to ensure a long-term future.

In this conversation we discuss how three authors in three different time zones can create a shared vision and manage the work of researching and writing such a significant book in what turned out to be a surprisingly short time...

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