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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Feb 18, 2019

'Constantly trying to be open to knowing about things that we're not that comfortable with, I think that's important.'

Most of us live inside a bubble of our own making: we read and talk about things that we know, we filter our feeds and our network to the voices that are like ours, whose opinions validate our own. That's dangerous, warns innovator Anjali Ramachandran, and it's also poor business. For all sorts of reasons, we need to seek out and share the new narratives that will shape the future of our interconnected world. 

But can there be a place for books in this work? It's complicated... 

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