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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Jan 28, 2019

There aren't many opportunities to slip the word 'sesquicentennial' into conversation, so make the most of this one by recommending it, casual-like, to all your friends. A few of my favourite moments from the last few Extraordinary Business Book Club episodes, with the focus today on serendipity. (There's another great word right there...)

  • James Kelley on pivoting your book idea
  • Alexandra Levit on spotting the opportunities in what's said
  • Christine Armstrong on spotting the opportunities in what's NOT said
  • Whitney Johnson on how opportunities - and books - evolve
  • Graham Allcott on spotting the opportunities to turn a book into a brand
  • Karen Morley on capturing everyday insights
  • Mac Macartney on making your own luck
  • Sean Pillot de Chenecey on knowing when to close the opportunity window and ship.
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