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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Jan 14, 2019
'We are learning machines. It's the biology of who we are.'

We're used to thinking about disruption as a force that shapes industries, products and services. But have you ever thought about disrupting yourself? Whitney Johnson recommends that you jump to a new learning curve every five years or so, and in her new book, Build an A Team, she shows how to help everyone in your organisation get on board with that. We also talk about why NOT thinking of yourself as a writer is such a huge help when you're writing a business book, and why a book is such an integral part of any strong idea:

'When you have to actually write something down... then you know what you think. When you're just talking about it, you don't actually know what you think.' 

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