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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Jan 7, 2019

In a world facing unprecedented social and ecological challenges, Mac Macartney has a challenge for businesses:

'There is no organisation in this world better designed, resourced or equipped to create change in the world than businesses. They're designed to make stuff happen... We talk a lot about innovation and creativity. Could we really envisage something startling that would... lead us into a truly exciting and vibrant and flourishing future?'

This is the central theme behind The Children's Fire, in which Mac's account of his own extraordinary journey through the heartland of Britain, wild camping without a tent in one of the harshest winters of modern times, is woven into his reflections on leadership, sustainability, and spiritual, social and ecological change. 

In this wide-ranging discussion we talk about all these issues, but also more tactical points for business book writers: how to run an extraordinary book launch tour, the secrets of effective public speaking, and how to mine your database to promote your book. 

Practical and inspiring, just the way you like it.  

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