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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Nov 26, 2018

Karen Morley knew there'd be no problem writing about the principles of leading like a coach, and she found it relatively easy to structure her ideas and practice into a methodology. But how to bring that alive for a reader?

The answer of course was to use stories, and Karen developed a brilliant system of writing as reflection woven into day-to-day practice that allowed her to find the stories as they happened and transform them into business book gold. Find out how in this fascinating conversation.

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