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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Oct 15, 2018

"You've got to ask yourself what is more important. Is it selling books, or starting a movement?"

Sam Conniff Allende is in the business of movement-making. A young entrepreneur himself, he’s since inspired a generation of young entrepreneurs and hustlers, and when he decided it was time to write a book he began by writing ‘the worst book on earth’.

Luckily it didn’t end there: find out how he found the metaphor that transformed his message from worthy to world-changing, how he learned the secret of translating the energy of the stage to the page, and how he stayed true to his pirate principles in the marketing as well as the writing of the book.

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