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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Oct 8, 2018

'Now, I look at work and life and what I know in a different way, it's almost like I'm attuned to looking for opportunities to bring my thinking together and get it out there by way of a book.'

Michelle Sales never thought of herself as a writer. She didn't even particularly enjoy writing her book, The Power of Real Confidence (though she LOVES having written it). Maybe you recognise how it went:

'How I had thought to structure my writing was to block out my Fridays and I would get to Friday morning, and I would do a 9:00 Pilates class. That would finish at 10:00, and I'd do it with a girlfriend, and we'd say, "Oh, we might as well have a coffee." So we'd hang around and have a coffee and a chat. And inevitably it'd be about midday before I'd get home, and then I'd think, "Oh, I have to start writing now." So I'd open it and close it and open it and close it and think, "I'm not really sure I'm into this chapter." Then at about 2:00, I'd think, "Oh, it's Friday afternoon. I think I'm done."'

In this episode she describes how she found a different way to write that worked for her, and also how the process, rather fittingly, challenged and built her own confidence. 

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