Info

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
RSS Feed
The Extraordinary Business Book Club
2018
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March


All Episodes
Archives
Now displaying: Page 1
Aug 20, 2018

Horses don’t care what your job title is. They’re not impressed by the car you drive. The only way a horse will follow you is if it trusts you. And it will trust you only if you’re leading authentically.

Jude Jennison discovered the astonishing power of horses to transform people’s approach to leadership when she faced her own fear of horses – now she has a herd of five, and I met them all at her book launch.

But how do you write about something that can only be experienced? And how do you draw out stories of uncertainty and leadership from others? Find out how Jude approached the challenge in this week’s episode, and why her launch was like no other.

 

0 Comments
Adding comments is not available at this time.