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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Jul 23, 2018

What's your mission statement? 

We can get caught up in business - and indeed in business writing - in showcasing ourselves. We airbrush the version of ourselves that we present to others. And in doing so we unwittingly lose the emotional connection, vulnerability and authenticity that actually give us the power to make change that matters.

Sarah Windrum is a very successful, high-profile business woman, but her book The Superhero I was Born to Be is a deeply personal account of what she's been through, including her struggles with mental health, and how she developed the resilience and energy that underpin her success. 

Here's HER mission statement:

'My mission in life is to touch as many people's lives as positively as I can, and that is what makes me happy. It's what brings me joy.'

This is a conversation that will encourage you to reflect on how you portray yourself, and maybe find the courage to connect more honestly. 

I also talk about the Extraordinary Business Book Summer Reading List - are you in? 

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