Think that what you say on the internet has no impact? Euan Semple says think again.
'An avalanche only ever happens because the last snowflake falls. If it doesn't, an avalanche doesn't happen. Each of our conversations could be a last snowflake.'
Despite the fact that he's been blogging for 16 years and has written several successful books, he still recognises the resistance we all feel: 'this is obvious', 'who am I to write this', 'who's going to read this', 'who cares'... But his answer is simply this:
'Just sit down and write it and let other people work at whether it's worthwhile.'
Because not only does the process of writing force you to clarify what you think, putting that writing on the internet turns you from a passive consumer to an active participant in shaping our world.
(There's also some incredibly practical tips on structuring your book and muscling through procrastination, and possibly the best tagline for this show EVER if I can just summon up the courage to use it...)