Info

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
RSS Feed Subscribe in Apple Podcasts
The Extraordinary Business Book Club
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
May 21, 2018

Barbara Gray"I don't want people to buy my book."

That's a sentence I honestly don't think I've heard an author say before, ever. But Barbara Gray's vision for her second book, Secrets of the Amazon, was very different to that of most authors. It's part of what she calls high fidelity, and she argues it's the only response to today's retail economy.

"You can't compete on a functional value basis anymore. You can't compete against Amazon in terms of price, convenience, variety or choice. They will kill you on that. Whether you're retailer or whatever you're doing. So you have to move up one layer; it has to be about creating an emotional attachment with your customers."

Barbara was a guest on this show back in September 2016 talking about her first book, Ubernomics. It's fascinating to hear how her writing and self-publishing journey has evolved since then, and how she's walking her talk as a financial analyst through her books.

0 Comments
Adding comments is not available at this time.