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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Apr 2, 2018

Leadership expert Jurgen Appelo's advice to first-time authors is simple: 'Iterate.'

He goes on to explain: 'You need a feedback cycle. You need to know as soon as possible whether it is making sense, what you're writing. People have to read it.'

Jurgen walks the talk, building his community as he wrote #Workout and selling 5,000 highly illustrated books immediately to his own fan base, before it was picked up by a traditional publisher.

This interplay between traditional and self-publishing is one fascinating aspect of this interview, as is the importance of building a platform and community as you write, but there are many other gems such as Jurgen's approach to illustrating his own book and his up-front permissions policy.

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