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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Mar 19, 2018

Something a little different this week: a report from the bleeding edge of the publishing industry, also known as the IPG Spring Conference. This is one of the most exciting and diverse events of the publishing calendar, bringing together publishers from all genres of publishing and from all sizes of houses, from one-person microbusinesses to key players such as Bloomsbury and Kogan Page, and with an outstanding reputation for big name keynote speakers with big ideas.

It's a packed programme over three days, and this was the first year I've managed to attend from start to finish.

Here are the key messages I came away with - essential listening for anyone interested in publishing, but with many interesting insights for entrepreneurs in any discipline:

DISRUPTION - what's happening out there, and what might it mean for publishers?
DIVERSITY - how can we better reflect the full range of expertise and experience in the world?
DIGITAL - what's next in the transformation of our businesses?
DATA - why does it matter, how do you get it and what the heck do you do with it?
DEDICATION - the secret weapon of independent publishing: passion, creativity and entrepreneurial flair wrapped up in steely determination
DISTRIBUTION - how can we get books to the readers who need them?

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