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The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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The Extraordinary Business Book Club
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Mar 28, 2016

In the second episode of the Extraordinary Business Book Club podcast I interview Caroline Ferguson on one of the most fundamental aspects of writing a business book - or indeed any book at all: mindset. What stops YOU from sitting down to write, from finishing your book, from getting it out there into the world? Stepping up to claim your expertise is scary, there's no doubt about it, and Caroline has some great advice to help overcome the fear and beat the procrastination that affects us all.  (This interview was recorded as part of the World-Changing Writers online summit in October 2015.) I also give you an update on how I'm getting on with my book, including a disastrous 'first date' with my inner artist...

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