How do you turn a great talk into a great book? It's not as easy as you might think.
Miranda West is the founder of Do Books, which originated with the Do Lectures in Wales, focused on smart working and slow living. But as she explains, taking a message from stage to page involves more than mere transcription.
This is also an inspiring story about what can happen when you have a crazy idea and go ahead and send the email...
Joe Pulizzi is 'the godfather of content marketing'. Founder of the Content Marketing Institute and author of five books (one every two years), he has a clear vision of how books fit into a content strategy.
It all starts, he says, with the platform, and his sane advice will be music to the ears of any entrepreneur struggling with the overwhelm of multiple channels and messages.
'We've been built our advertising around our products and services when we should really build around: "Who's our audience? How do we love them? How do we know better than anyone else?" Deliver value to those audiences, great experiences to those audiences on a daily basis, and if you do that you will be rewarded in multiple ways outside of what you can even fathom today. That's the potential and that's why it's the best time to be in marketing that's ever been right now.'
On a personal note, this episode is dedicated to the memory of Lorraine Keelan, a great friend and former publishing colleague lost way too soon.
Welcome to 2018 - what are you planning to do with it? If the answer - in part at least - is 'some worthwhile writing', this episode is for you. I've pulled together some of the best thinking and most practical advice from past podcast guests, and sprinkled in more tips from members of the Extraordinary Business Book Club.
Let's make 2018 the year you stop with the procrastination and overwhelm and false starts. Let's make it the year you put in place your new writing habit, the year of making a difference.
Let's make 2018 count.